Scale stage
Scale-stage startups: problems we solve
Scale: It works, and now it has to grow in a way you can repeat. These are the problems we hear most from Scale-stage teams, and how we approach each one.
What we hear from Scale-stage teams
You're probably dealing with one of these.
Highlight anything that sounds like you. Jenna or Crystal will comment with what they'd do.
Jenna MinnixWhat I'd doA fractional head of product, with a roadmap process that has clear owners.
Jenna MinnixWhat I'd doA design system and principles, plus how product, design and data work together.
Jenna MinnixWhat I'd doAudit your growth loops by cohort and acquisition mix, find the leak and fix it.
Jenna MinnixWhat I'd doDiagnostic infrastructure and shared metric definitions.
Jenna MinnixWhat I'd doResearch, NPS and behavioral data synthesized into product direction, with agents keeping the summaries current.
Jenna MinnixWhat I'd doAn experimentation program with clear norms, so each test builds on the last.
Crystal BrownWhat I'd doPerformance and lifecycle marketing connected to revenue and measurement.
Crystal BrownWhat I'd doProduct marketing, positioning and launches.
Crystal BrownWhat I'd doBrand, community and PR.
Crystal BrownWhat I'd doPartnerships that open new channels.
Crystal BrownWhat I'd doWork side by side with leadership to set the growth strategy and execute it.
Jenna MinnixWhat I'd doDesign the team, the hiring rubric, and the planning and review cadences.
Crystal BrownWhat I'd doOrg design, people ops and operating cadence.
Crystal BrownWhat I'd doImprove sales strategy through efficient CRM management and consumer-behavior data, so the team reaches the right leads.
Crystal BrownWhat I'd doLead and manage key BD and partnerships to increase sales in existing markets.
Nothing highlighted yet. Drag across a problem, or tap it.
By function
Scale-stage problems by function
Product
- My pricing and packaging are leaving money on the table.
- Pricing and bundling strategy built on customer research, competitive analysis and A/B tests.
- I need senior product leadership but can't afford a full-time VP.
- A fractional head of product, with a roadmap process that has clear owners.
Design
- My product and design have drifted as we've scaled.
- A design system and principles, plus how product, design and data work together.
Data
- My funnel is leaking and I don't know where.
- Audit your growth loops by cohort and acquisition mix, find the leak and fix it.
- I have data but it isn't driving decisions.
- Diagnostic infrastructure and shared metric definitions.
- I can't tell what customers are telling me.
- Research, NPS and behavioral data synthesized into product direction, with agents keeping the summaries current.
Ops
- We run experiments but don't compound what we learn.
- An experimentation program with clear norms, so each test builds on the last.
Marketing
- My channels are tapped out and I can't tie spend to results.
- Performance and lifecycle marketing connected to revenue and measurement.
- My marketing and product aren't telling one story.
- Product marketing, positioning and launches.
- Nobody knows who we are.
- Brand, community and PR.
- I need distribution I can't buy.
- Partnerships that open new channels.
- I don't know the best way to grow my user and customer base.
- Work side by side with leadership to set the growth strategy and execute it.
People
- I need a growth team and don't know how to structure it.
- Design the team, the hiring rubric, and the planning and review cadences.
- I'm hiring fast and the org is straining.
- Org design, people ops and operating cadence.
Sales
- My sales process is messy and I'm not reaching the right leads.
- Improve sales strategy through efficient CRM management and consumer-behavior data, so the team reaches the right leads.
- I need partnerships that actually drive sales.
- Lead and manage key BD and partnerships to increase sales in existing markets.
Contact
Talk to us about your situation.
Tell us where your company is and what you're dealing with, and we'll get back to you.
Prefer email?jennakertz@gmail.com
Pricing and bundling strategy built on customer research, competitive analysis and A/B tests.